Readers & Demographics

Bird-O was launched on 12th January 2010. It’s now the most widely-read birding website in Australia.

We’re very proud to report that we’ve very nearly reached 25,000 unique readers in the last twelve months. Our traffic levels have grown almost monthly by 10%, which is down to the dedication and support of our writers, our readers and the beautiful content that we are fortunate enough to receive.

• 64.25% of our readers are Australian – that’s over 16,000 Australian readers.
• Every year, 50% of our readers visit Bird-O at least twice.
• 30% of our audience read Bird-O at least ten times a year.

Top Content

Content that does particularly well on Bird-O is immediate, up to date and of general interest. There are a number of reasons why articles on Bird-O are popular:

1. We run an daily social media campaign reaching 10s of 1000s of people.
2. We have a growing online database (see below).
3. Our articles are publicly digestable, uncontroversial and topical.
4. The site is heavily search-engine-optimised and there are many cross-links within the site itself.

Reaching New Audiences

Traffic from other conventional Australian online birding sites yields about 0.6% of that growth. We are growing bigger audiences outside the ‘core’ Australian birding community because:

• We welcome involvement by anyone with a passion for birds. We are totally non-exclusive;
• We encourage involvement of commercial entities, where this provides a service for birds and birders;
• We write around subjects related to birds, not just about birds;
• We are allied with Wildiaries, who provide commercial support for Bird-O, ensuring we can deliver to our partners and sponsors;
• We run a relentless and strong social-networking campaign reaching between half and one-million Facebook and Twitter pages per month.

The web site exclusively supports organisations and individuals that have an interest in genuine birding services, products and promotion of birdwatching in Australia. This might be a place to stay; skilled guiding service; birding information or simply a business with an infectious passion for birding that inspires your visitors. We invite people to join our ‘collective’ and raise a voice for birds and conservation in Australia.

Social Media and Online Database

We currently have social media following and and online database figures of about 700 people. However, this is only the tip of the iceberg. Birdodotcom regularly reaches between 25-50,000 people on Twitter alone. For example, we reached over 67,000 people in 3 days in the example below.

Today, Bird-O reaches on average about 25,000 people through social media every two or three days. Sometimes these figures are higher (as shown above). Joining Bird-O will get you involved in this community. The number of unique visitors to Bird-O is growing by over 10% a month.

We have active partnerships with some of the world’s leading social media users when it comes to nature and environment. This includes Wildiaries and Talking Naturally.

Our aim is to reach a new audience by presenting information about birds that’s cross-cultural and of interest to a wide range of people from the manic birder to those who have a casual interest.

SPONSOR Us

There are infinite possibilities for cross-promoting with sponsors. Contact us if you’d like to discuss opportunities.

Get your BUSINESS Listed

• Join Wildiaries for a customised promotional page featuring your business or service, with location map, list of services, contact details, images and other information about your unique product (see for example, http://home.wildiaries.com/2010/12/14/cassowary-house-accommodation/.
• A custom Wildiaries page, allowing you to update us with information about experiences your clients are having, so we can network this out widely. See for example, http://wildiaries.com/users/248-Sicklebill-Safaris.

WHY ADVERTISE WITH US?

The rate is only $35 per month. All you need to do is:

1. Confirm you subscription via our secure payment page.
2. Send us details of your product using our online form for submitting your tour or service so that we can add you to the site.

BANNER ADVERTISING

There are limited Banner Advertising opportunities on the front page of Bird-O. For information about advertising, call us on +61 0 405 220830, email info@bird-o.com.

§  All pricing includes GST.