Why Bird-O? | bird-o

Why Bird-O?

Bird-O is the biggest and only commercial website in Australia devoted purely to promoting birdwatching experiences. We are unique because we support professional birding and wildlife-related businesses and we are a non-lobby group. Bird-O is simply about birds and birding. For this reason, we try to print a wide range of articles from beginner birding, to twitching, book and TV reviews and identification guides.

Today, Bird-O reaches on average about 25,000 people through social media every two or three days. Sometimes these figures are higher (as shown above). Joining Bird-O will get you involved in this community. The number of unique visitors to Bird-O is growing by over 10% a month.

For Advertisers

Bird-O has been going for 18 months. Bird-O reaches between 50,000 – 100,000 individual people via social media every month (achieving up to a million social media impressions).
Bird-O readers (about 85% from Australia) are growing by nearly 10% per month.
We’ve published nearly 150 articles so far, by nearly 20 authors and have a total annual readership of over 20,000 individuals. This means we have the largest readership of any birding media in Australia.
We have very strong website loyalty from an Australian demographic. In the last year, we achieved 64.95% return visitation. 55.5% of viewers read the site three times or more and 7,080 people read the site at least 9 times.
Bird-O is primarily read by Australians (82.83% visits) followed by UK (4.13%) and US (3.47%).
Bird-O is a partner website with Wildiaries and TOP WILDLIFE ADVENTURES, which together, provide a range of services to birders and the public. The traffic from each site feeds into the next.
Bird-O is managed by owners with proven professional expertise in social media and social networking. Information passed through our networks is generally reaching the inbox of >8,000 people within 24 hours. This means very strong brand re-enforcement. Because of the manner in which social-networking operates, the information reaches a significant proportion of people with an interest in birding.
Unlike magazine adverts, web-based listings are multi-dimensional and active, not passive. We achieve brand re-enforcement through multiple links to products and services through adverts, articles, business and service listings, social networking and mail blasts.
Listing with us will not only help promote yourself through our regional birding pages but also support our growth into larger viewing figures for you.

For birders

Bird-O is for an emerging birding market who want to find out about birds, where to see them, who to go with etc. This is a niche not currently being fulfilled by anyone else in Australia.
To stay up to date with our articles, you can sign up for our monthly FREE Newsletter, follow us on Facebook or Twitter.

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Bird-O readers are not over-whelmed with 1000s of emails as is the case with list servers.
Bird-O is more than just about reporting birds. Most of all it’s about seeing and enjoying birds.
Anyone can write for Bird-O. We’re only looking for relatively short articles (usually 500-1000 words).

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